Tag Archives: Strategy of Uber

Uber and NASA: Blue Ocean Strategy with a Click

Here is another market-disruptive initiative from Uber as it partnered with NASA, with a plan to launch “flying taxi” called UberAir. That’s right! Combining software expertise of Uber and Hardware expertise of NASA, it looks like a perfect marriage to … Continue reading

Posted in Branding and Communication, Hard Core Branding, Marketing Practices | Tagged , , , , , , , , | 1 Comment