Category Archives: Personal Branding

Failing Upwards!

Failing, this could be in your career or the brand that you manage, is not an end in itself. Some people would take it as a point where they would fall down further, putting themselves in isolation from the core … Continue reading

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Templates of Our Minds

If you ever used ready templates in various software, you know how handy they are for the purpose.  You can readily format an official invitation, your resume, or even a complain letter—what not? All you have to do is to … Continue reading

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Managers and Leaders

The management literature is full of it. Here are my two cents. Think of two balloons—one filled in with regular air, and the other one with gas. The first one needs to be pushed up continuously to keep it floating, … Continue reading

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It’s Time for Habit Marketing!

Habit can play a great role in sustaining brand loyalty. Habit can be seen as a display of high degree of automaticity in purchase behavior. If so, brands need to see how customers can be “automated” in buying a particular … Continue reading

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The Rise of Do Something!

Digital era gives us a few good things that were otherwise almost impossible in the past. Properly ignited, social media messages can cross boundaries and unite people for a common cause. Dosomething.org is such an endeavor that deserves a classroom … Continue reading

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Branding Official Meetings

Corporate life is full of meetings—sales meetings, distributor meetings, agency meetings, and the list goes on. And the big fact is, hardly a few managers are ready to confess that many corporate meetings are dumb and useless! Unless managers know … Continue reading

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Breaking the “You” Barrier

A doctor can treat patients, and good doctors can treat patients better. Who are excellent doctors then? They are the ones who are known for their best skills in the industry. In the same way, a good mechanic can repair … Continue reading

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Accountants and Marketers: About Professional Chemistry

Accountants and marketers are often at odds in a professional set-up, leading to power struggle and satirically demeaning each other’s competitive capacity in their respective fields. This has been a global phenomenon as may be evident from a number of … Continue reading

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How to Know Who Looked at Your Facebook Profile

It sounds tempting. Many times we are interested to know who is looking at our profile. This is just a human nature to be curious about those who are curious about us! Is it possible in Facebook? Well, in some … Continue reading

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What Google Thinks about Your CGPA

How important is your CGPA/GPA (Grade Point Average) in getting a job these days? Well, for creating a first impression, specifically if you are looking for the first job right after graduation, academic results might matter since there are actually … Continue reading

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