Category Archives: Nation Branding

What Facebook Means by Re-booting Globalization: Part I

In a recent essay on redefining globalization, Mark  Zuckerberg cautioned that globalization was something that was considered normal by people and governments across countries, are now being increasingly seen and used that contradicts the very outcome of globalization. Instead of … Continue reading

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What “Marketing” Education for Bangladesh?

Oftentimes, our marketing texts are designed in such a way that is more beneficial to be practiced by big corporations than to be practiced by Mr. “Kalimuddin”, an imaginary farmer of my mind. We teach how to differentiate, how to … Continue reading

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Comparative Advantage Vs. Competitive Advantage

They are not the same, even though one may influence the other. Simply put, comparative advantage refers to a “given” advantage of situation where one country (or organization) can produce a certain product more efficiently than the other. This “given” … Continue reading

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Is Guerrilla Marketing Still Relevant Today?

Guerrilla Marketing has been a popular term in the world of marketing. It was first coined and elaborated by J. Conrad Levinson in his book “Guerrilla Marketing” (1984). The popularity of his theory can be traced by 20+ million copies … Continue reading

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“Co-creation” in Disaster Management: A Service Quality Perspective

“Co-creation” is an important concept in service marketing. It talks about concomitant role and participation of customers in creating and providing quality services by the marketer. In many cases, no matter how hard a marketer intends and tries to provide … Continue reading

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On nation branding: Advertising vs. Publicity

In this age of open media and communication, attempts to nation branding have necessarily become easier and harder! It has become easier because you can quickly spread the word about your country (of course positive ones that help branding). It … Continue reading

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London riots: a blow to nation branding

Those who are keeping up with riots news from London, would be shocked to see the way streets and shops in London looked like subsequent to the incident. It is as if you are watching some street gang fights in … Continue reading

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Is China the next challenger to Airbus and Boeing?

China revealed an ambitious plan by announcing the project of 190-seater passenger aircraft titled C919, to be manufactured by Commercial Aircraft Corporation of China (COMAC), a state-owned enterprise. Test flights are scheduled around 2014, and deliveries will start in 2016. … Continue reading

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What is so special about Bhutan?

Bhutan, a country located at south-west of China, has a unique and commendable practice that you will find nowhere else in the world. One of the erstwhile kings thought that, while it was alright to strive towards economic progress, he … Continue reading

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