Category Archives: Marketing Practices

General issues in marketing

Artificial Intelligence in Customer Service: A Way to Go!

Artificial Intelligence (AI) has tremendous potential to be used in customer service. In broad spectrum, two modes of this tech infusion can be seen as of today. First one may include customer service robots, along with automated customer service care-sites … Continue reading

Posted in Marketing Practices | Tagged , | Leave a comment

Is Quality at the Center-point of Branding?

Quality ensures performance, which ultimately plays an important role in creating unique identity that we call “Brand”. Performance, on the other hand, does not merely depend on the quality hardware and parts, but also the way the goods (and services) … Continue reading

Posted in Branding and Communication, Hard Core Branding, Marketing Practices, Strategic Marketing | Tagged , , , | Leave a comment

Smart Speakers are Heating Up!

No, it’s not the smart speaker as hardware, but it is the market that is showing some interesting developments across the board. It is expected that, by 2022, the smart speaker market would reach US$5.5 billion (source). Starting with already … Continue reading

Posted in Digital Marketing, Marketing Practices | Tagged , , , , , , | Leave a comment

Google is Maturing to “Home”

Google Home is actually a smart speaker, powered by Google Assistant. Simply put, it is a voice activated device, combining Google services like calendar, search, and so on. It did not happen in a day, of course. Since the day … Continue reading

Posted in Digital Marketing, Marketing Practices | Tagged | Leave a comment

Branding: Do it right the first time!

While rebranding could be an option for failed or weak brands, it’s expensive. It is like an ascending aircraft that failed to maintain its consistent pace on the runway, while deciding at the end that it needs to take-off right … Continue reading

Posted in Branding and Communication, Marketing Practices | Tagged , , , | 2 Comments

How likely is it for Nokia to succeed in the Android market?

Nokia is coming back with a couple of android smart devices. After being taken over by Microsoft in 2014, the ban on introducing “Nokia” branded devices is expiring in 2016. Industry experts opined that it was Nokia’s failure to adapt … Continue reading

Posted in Hard Core Branding, Marketing Practices, Strategic Marketing | Tagged , , , | Leave a comment

“Hello” is adding fuel to the “Fire”

“Hello” is an innovative feature in Firefox, that is adding more elements of competition in the browser market lately. The leading browsers—Chrome, Firefox and Opera—have their own differentiation propositions (Safari for Apple users alike). In fact, these browsers appear to … Continue reading

Posted in Digital Marketing, Marketing Practices | Tagged , , , | Leave a comment

Failure by Design

Expert marketers may oftentimes skim your marketing plan and can tell you the prospect of its success at the end. It is possible because professionals handled similar situations in their lives, and can do a good guesswork of forecasting failures. … Continue reading

Posted in Marketing Practices | Tagged , , , | 2 Comments

What are the aftermaths of death of a celebrity in entertainment industry?

The title may not be appropriate, the content may even be considered pathetic! But the fact remains that profit opportunities open up for entertainment industry as celebrities die, mostly for singers and actors. Mourning by fans is natural, as it … Continue reading

Posted in Branding and Communication, Digital Marketing, Hard Core Branding, Marketing Practices | Tagged , , | Leave a comment