Category Archives: Marketing Practices

General issues in marketing

Standing with Consumers’ Concern: A Challenge for Brands Today

A recent study conducted in 14 countries among over 14,000 respondents reveals that over 50% of consumers are most likely to buy a brand that stands with consumers’ social, environmental or political concerns. Today, consumers are becoming more belief-driven as … Continue reading

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Will FIFA World Cup 2018 Help Establish the Brand “Vivo”?

Vivo, the third largest Chinese smartphone manufacturer after Huwaei and Oppo, has been aggressive in branding itself through FIFA World Cup 2018 and 2022 sponsorships. It is of no surprise that Oppo and Vivo follow almost similar branding strategy as … Continue reading

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Are brick-and-mortar stores coming back?

Those who are thinking that physical presence of a retailer is no more needed, think again. While this is true that many brick-and-mortar stores are no more profitable to operate, there are ways how a firm may capitalize on this … Continue reading

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Mending Customer Relationship: The Apple Way

Apple is probably one of those few brands whose older models are widely used and popular among its customers. One reason could be that the newer models might be expensive to a section of existing Apple users, so they switch … Continue reading

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Uber and NASA: Blue Ocean Strategy with a Click

Here is another market-disruptive initiative from Uber as it partnered with NASA, with a plan to launch “flying taxi” called UberAir. That’s right! Combining software expertise of Uber and Hardware expertise of NASA, it looks like a perfect marriage to … Continue reading

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Is Tesla leading the creative disruption in car industry?

Electric car has not been a new concept of this century at all, though Tesla revolutionized the idea with the inception of its highway-legal practical electric cars that can drive over 250 kilometers per charge. Toyota Prius has been experimenting … Continue reading

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Artificial Intelligence in Customer Service: A Way to Go!

Artificial Intelligence (AI) has tremendous potential to be used in customer service. In broad spectrum, two modes of this tech infusion can be seen as of today. First one may include customer service robots, along with automated customer service care-sites … Continue reading

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Is Quality at the Center-point of Branding?

Quality ensures performance, which ultimately plays an important role in creating unique identity that we call “Brand”. Performance, on the other hand, does not merely depend on the quality hardware and parts, but also the way the goods (and services) … Continue reading

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Smart Speakers are Heating Up!

No, it’s not the smart speaker as hardware, but it is the market that is showing some interesting developments across the board. It is expected that, by 2022, the smart speaker market would reach US$5.5 billion (source). Starting with already … Continue reading

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Google is Maturing to “Home”

Google Home is actually a smart speaker, powered by Google Assistant. Simply put, it is a voice activated device, combining Google services like calendar, search, and so on. It did not happen in a day, of course. Since the day … Continue reading

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