Category Archives: Hard Core Branding

Typical and sensible branding issues

Mobile Phone Batteries Need to Show Some Innovation

Considering the kind of innovation and advancement that we have seen in mobile phone technologies during the last decade, the same pace may not be seen for mobile phone batteries. Although some considerable developments could be observed, the innovation might … Continue reading

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Will Electric Cars be the Mainstream Vehicle in Future?

With ELon Musk at the helm of Tesla, it seems like it will make a headway in the mainstream car market in future. Being the performance leader in its category, Tesla has been highly consistent in what it has been … Continue reading

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What happened to Titan?

Titan is Apple’s car project! Since its reported inception in 2014, there appears to be many ups and downs in the secret (?) project. It started out like an innovative and a strategically diversifying idea for the mobile phone maker, … Continue reading

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How likely is it for Nokia to succeed in the Android market?

Nokia is coming back with a couple of android smart devices. After being taken over by Microsoft in 2014, the ban on introducing “Nokia” branded devices is expiring in 2016. Industry experts opined that it was Nokia’s failure to adapt … Continue reading

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What are the aftermaths of death of a celebrity in entertainment industry?

The title may not be appropriate, the content may even be considered pathetic! But the fact remains that profit opportunities open up for entertainment industry as celebrities die, mostly for singers and actors. Mourning by fans is natural, as it … Continue reading

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A watch that disconnects you from time

We often talk about brand promises, something that a brand needs to fulfill to satisfy customer expectations. So what does a wrist-watch promise to you? It is a stylish, accurate time keeping machine, isn’t it? How about Hautlence’s Playground Labyrinth? A wrist-watch … Continue reading

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Political Journey of Coke

Coke, one of the consistently ranked top brands in the world, has more political history than we know of today. After being invented in 1886 in Atlanta by a pharmacist, the drink grew in popularity for its unique taste and … Continue reading

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Gender-type products and branding

Genders-specificity has significant meaning in marketing. In many cases, the brand personality depends on it. Typically, we still associate a doll and a football with girls and boys respectively. But there are many products that are out of this classification, … Continue reading

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Branding Free Email Services

When it comes to something “free”, we unconsciously signal our minds to expect less as compared with the “paid” version. To go straight to the topic, Gmail branded itself by breaking this perception off as compared with its competition. The … Continue reading

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Is There Any Difference Between Design and Style?

When it comes to branding, it is important to talk about the difference between design and style. In everyday terms, we often interchangeably use these words meaning the same. However, they are not the same thing. Style is more concerned … Continue reading

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