Category Archives: Digital Marketing

The new era of digital market space, today and beyond

Google is Maturing to “Home”

Google Home is actually a smart speaker, powered by Google Assistant. Simply put, it is a voice activated device, combining Google services like calendar, search, and so on. It did not happen in a day, of course. Since the day … Continue reading

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Social Currency and Branding

The concept of social currency is simple and straightforward. It refers to a brand’s “social strength” or intangible resources deriving out of social networking, either in the social media or off-the-net relationship management. The term emanates from Pierre Bourdieu’s work … Continue reading

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“Hello” is adding fuel to the “Fire”

“Hello” is an innovative feature in Firefox, that is adding more elements of competition in the browser market lately. The leading browsers—Chrome, Firefox and Opera—have their own differentiation propositions (Safari for Apple users alike). In fact, these browsers appear to … Continue reading

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What are the aftermaths of death of a celebrity in entertainment industry?

The title may not be appropriate, the content may even be considered pathetic! But the fact remains that profit opportunities open up for entertainment industry as celebrities die, mostly for singers and actors. Mourning by fans is natural, as it … Continue reading

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Should we take funny facebook quizzes?

Who thinks that you are cute; find out who is your best friend in facebook; find out your real personality; which of the famous actress do you look like? Who is your secret admirer? – facebookers want to know the … Continue reading

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Are Facebook videos hurting Youtube’s business?

From business perspective, the answer is a definitive “yes”. Is the difference dominantly visible in users’ eyes? May not be so, or it may be too early to tell. Here are some interesting stats (from socialbakers.com), summarized for easy digestion … Continue reading

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Gender-type products and branding

Genders-specificity has significant meaning in marketing. In many cases, the brand personality depends on it. Typically, we still associate a doll and a football with girls and boys respectively. But there are many products that are out of this classification, … Continue reading

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Three challenges in E-branding

E-branding could be seen as an extended part of general brand management with some extended characteristics typical to online environment. Therefore, what we know about brand management is also applicable in e-branding, with the difference that the modus operandi, situational … Continue reading

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