Category Archives: Branding and Communication

Interfacing communication and branding

Uber and NASA: Blue Ocean Strategy with a Click

Here is another market-disruptive initiative from Uber as it partnered with NASA, with a plan to launch “flying taxi” called UberAir. That’s right! Combining software expertise of Uber and Hardware expertise of NASA, it looks like a perfect marriage to … Continue reading

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Is Quality at the Center-point of Branding?

Quality ensures performance, which ultimately plays an important role in creating unique identity that we call “Brand”. Performance, on the other hand, does not merely depend on the quality hardware and parts, but also the way the goods (and services) … Continue reading

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What Facebook Means by Re-booting Globalization: Part I

In a recent essay on redefining globalization, Mark  Zuckerberg cautioned that globalization was something that was considered normal by people and governments across countries, are now being increasingly seen and used that contradicts the very outcome of globalization. Instead of … Continue reading

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Will Electric Cars be the Mainstream Vehicle in Future?

With ELon Musk at the helm of Tesla, it seems like it will make a headway in the mainstream car market in future. Being the performance leader in its category, Tesla has been highly consistent in what it has been … Continue reading

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Branding: Do it right the first time!

While rebranding could be an option for failed or weak brands, it’s expensive. It is like an ascending aircraft that failed to maintain its consistent pace on the runway, while deciding at the end that it needs to take-off right … Continue reading

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What are the aftermaths of death of a celebrity in entertainment industry?

The title may not be appropriate, the content may even be considered pathetic! But the fact remains that profit opportunities open up for entertainment industry as celebrities die, mostly for singers and actors. Mourning by fans is natural, as it … Continue reading

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Should we take funny facebook quizzes?

Who thinks that you are cute; find out who is your best friend in facebook; find out your real personality; which of the famous actress do you look like? Who is your secret admirer? – facebookers want to know the … Continue reading

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A watch that disconnects you from time

We often talk about brand promises, something that a brand needs to fulfill to satisfy customer expectations. So what does a wrist-watch promise to you? It is a stylish, accurate time keeping machine, isn’t it? How about Hautlence’s Playground Labyrinth? A wrist-watch … Continue reading

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Are Facebook videos hurting Youtube’s business?

From business perspective, the answer is a definitive “yes”. Is the difference dominantly visible in users’ eyes? May not be so, or it may be too early to tell. Here are some interesting stats (from socialbakers.com), summarized for easy digestion … Continue reading

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