Author Archives: 1mmarketing

About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.

Failing Upwards!

Failing, this could be in your career or the brand that you manage, is not an end in itself. Some people would take it as a point where they would fall down further, putting themselves in isolation from the core … Continue reading

Posted in Personal Branding, Strategic Marketing | Tagged , , , , | Leave a comment

A Tale of Brand Loyalty

This is only one side of the tale, so you tell me about other sides! This side tells me that brand loyalty is becoming elusive as markets are becoming hyper-competitive. That could be an excuse because that means we are … Continue reading

Posted in Strategic Marketing | Tagged , , | 1 Comment

What Facebook Means by Re-booting Globalization: Part I

In a recent essay on redefining globalization, Mark  Zuckerberg cautioned that globalization was something that was considered normal by people and governments across countries, are now being increasingly seen and used that contradicts the very outcome of globalization. Instead of … Continue reading

Posted in Branding and Communication, Nation Branding | Tagged , , | Leave a comment

Google is Maturing to “Home”

Google Home is actually a smart speaker, powered by Google Assistant. Simply put, it is a voice activated device, combining Google services like calendar, search, and so on. It did not happen in a day, of course. Since the day … Continue reading

Posted in Digital Marketing, Marketing Practices | Tagged | Leave a comment

Will Electric Cars be the Mainstream Vehicle in Future?

With ELon Musk at the helm of Tesla, it seems like it will make a headway in the mainstream car market in future. Being the performance leader in its category, Tesla has been highly consistent in what it has been … Continue reading

Posted in Branding and Communication, Hard Core Branding, Strategic Marketing | Tagged , , , | Leave a comment

What happened to Titan?

Titan is Apple’s car project! Since its reported inception in 2014, there appears to be many ups and downs in the secret (?) project. It started out like an innovative and a strategically diversifying idea for the mobile phone maker, … Continue reading

Posted in Hard Core Branding, Strategic Marketing | Tagged , , , , | 2 Comments

Branding: Do it right the first time!

While rebranding could be an option for failed or weak brands, it’s expensive. It is like an ascending aircraft that failed to maintain its consistent pace on the runway, while deciding at the end that it needs to take-off right … Continue reading

Posted in Branding and Communication, Marketing Practices | Tagged , , , | 1 Comment

Social Currency and Branding

The concept of social currency is simple and straightforward. It refers to a brand’s “social strength” or intangible resources deriving out of social networking, either in the social media or off-the-net relationship management. The term emanates from Pierre Bourdieu’s work … Continue reading

Posted in Digital Marketing, Strategic Marketing | Tagged , | Leave a comment

How likely is it for Nokia to succeed in the Android market?

Nokia is coming back with a couple of android smart devices. After being taken over by Microsoft in 2014, the ban on introducing “Nokia” branded devices is expiring in 2016. Industry experts opined that it was Nokia’s failure to adapt … Continue reading

Posted in Hard Core Branding, Marketing Practices, Strategic Marketing | Tagged , , , | Leave a comment