“Hello” is adding fuel to the “Fire”

“Hello” is an innovative feature in Firefox, that is adding more elements of competition in the browser market lately. The leading browsers—Chrome, Firefox and Opera—have their own differentiation propositions (Safari for Apple users alike). In fact, these browsers appear to be running out of unique ammunition in their arsenals. All of them claimed to be hello2concerned about speed, privacy and user-friendliness. Now it is time to offer something unique that others are not offering. Chrome started offering “music streaming” in the browser. Firefox started “Hello”—an innovative app to make free video calls and chats inside the browser, without downloading or installing any further application. Not to mention the loads of extensions and plugins that one can use to customize whatever browser one is using.

Could this be the Firefox’s answer to Microsoft’s browser-based Skype plugin? It looks like there is much going on in adding bells and whistles for browsers to compete with each other. Now it is time to see how users react to these frills offered by these competitors.

(Firefox Hello image credit: http://mozilla.org)

 

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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