Our spam folders often contain interesting yet irrelevant promotion messages. What is the use of antibiotic drugs online if you do not need one? Why student loan need to be reduced if you never had a student loan in your life? What is the use of discount on tires in Singapore when you are living in Faridpur? The answer is, many marketers have no clue about their recipients, it is all about an email address they are interested to put in the “To” box. They only heard about good things of email marketing, but has no clue how to implement it. For marketers like these, email service providers devised a way to put them away from our inboxes, and directing them to a folder called “spam”. If promotional messages are caught up by the spam folder, marketers should think about what they have heard about email marketing before practicing it. Digital marketing is not about throwing stones in the dark.