Expert marketers may oftentimes skim your marketing plan and can tell you the prospect of its success at the end. It is possible because professionals handled similar situations in their lives, and can do a good guesswork of forecasting failures. Why not encourage risk-taking leading to failures? Learning from failures is good, but nobody wants to ensure that you fail at the end willingly. This is where lies the inept program design that is doomed to fail.
Cutting corners while preparing advertising budget could be the biggest candidate for future failure by design. Lowering product quality could cut down cost and increase profit, but only at the cost of losing customers’ loyalty. Losing a key executive might save you few bucks at the end, costing long-term creativity in your marketing strategy. Let’s not forget the loss of relationship based assets in this process. Insufficient distribution plan could cost you market share. In a nutshell, failure by design is about “cutting corners” when you need to create sharp edges to push your boundary. It is about preparing a product to fail after hard work, which could easily be avoided by preparing sharp edges, and not cutting corners.