Dechnology stands for products where design and technology are intertwined to give unique customer experience. There are conflicts whether engineers or marketers alone have the skills necessary to understand technology and customers’ preferences and vice-versa, it appears that the co-integration of these skills are vital for a competitive tech market-space.
While mere existence of technology does not mean anything to customers unless supported by useful customer-end applications, this is also the fact that difference in design can make a big difference to customers even with the same tech products. This is to be noted here that the concepts of design and style are not the same (click here). While “design” is more linked to “functionality”, “style” is more linked to appearance and aesthetic part of it. So dechnology products are actually outcomes of understanding unique customer insights, crafted with technology to confer superior customer experience through functionality.
It appears that we need more cohesive teams of tech and marketing people to deal with this dechnology issues.