Facebook’s Selective Feed: Did you “Like” It?

Have you noticed how Facebook is becoming very selective in giving you notifications of friend’s updates? Unlike 50 notifications a day no matter who posted it from your friends’ list, it is now focusing on fewer selective feeds based on the level of interaction (e.g., liking or commenting) with your friends. The less you interact with a friend, the less likely you receive notification from Facebook in the news feed. Well, if you spend a lot of time liking and commenting on pretty much everybody, you won’t be able to tell the difference in the new feed stream. But the good part of this selective feed is that you are not tired of using facebook since your feeds are selective. Sometimes you might wonder how come Facebook knew from whom you expect status updates most! We don’t feel like being spammed like we feel about our emails, where many of us are already having over 1,000 unread emails accumulated from the past, that we did not feel like to delete but was never opened at all!

There is a problem though. Even if you very much “liked” somebody’s post in the past who was not frequently active in Facebook, the lower interaction arising out this situation may make his feed less visible to you in future. This does not mean that you liked his posts less. It seems that Facebook treats “very much like” and “somewhat like” at the same level once you click the “like” button. And it is legitimately so because our emotions are in our minds, and a mouse blinking with pesky led bulbs has no way to tell facebook about the strength of our likes.  This sort of selective feeds may sometimes lead you to search for friends in facebook because you feel they had no status updates, where they actually had status updates that became missing in your feed. So where is the improvement then? Facebook revealed these changes and experiments in the beginning of 2015, and we hope it would be able to read our minds better on what news-feed we really want and what we don’t.



About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Branding and Communication, Digital Marketing, Marketing Practices and tagged , , . Bookmark the permalink.

One Response to Facebook’s Selective Feed: Did you “Like” It?

  1. Faiyaz says:

    I guess facebook is using its algorithm more effectively now.

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