Is Facebook Making a “Dislike” Button?

The straight answer is “No”.

In a recent question and answer session, Mark Zuckerberg was asked about the possibility of introducing a “dislike” button. Zuckerberg responded that many people were asking
about this for a long time, and Facebook was considering “something” like this.  Then the mainstream media took this statement and interpreted that Facebook was coming up with a dislike button! Hold on, Mark Zuckerberg continued, “We did not want to just build a dislike button because we don’t want to turn facebook into a forum where people are voting up or down on people’s post. That does not seem like the kind of community we want to create.” So, there is no “dislike” button. However, he also maintained that there were certain posts that people wanted to show empathy, e.g., a sad news or event, where people would feel uncomfortable to click the “like” button. So, there would be an alternative button to show empathy or sorrows. It seems that the new button would be more like an “empathy” /“feel the same”/”sorry” button rather than a straight “dislike” button. Yea, we may need it. What do you think?

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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