The Value of Blank Space!

It is about advertising and communication. In a cluttered environment where everybody is saying or drawing something, a silent and blank space would attract attention and cut through the clutter. Look at our newspaper ads, where most ads are trying to say everything they could in all the available space they got for money. This is not creating any focus on what they primarily want to say since these ads are saying everything possible and cramming into that space. How about only a strong visual, a tagline and the brand name only, embedded in a wide blank space? How about saying less in a television commercial and tell a better story? How about saying less in billboards yet present more? In a world where everybody is attempting to spread more and more messages, how about saying less and communicating more this time?


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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