The Silent Salesman

Salesman cannot be silent, it simply won’t work unless he/she is already selling a hyped product. So what would you do? Put salespeople round the clock around customers and retailers? That’s not the case we mean here as silent salesman. It is the 24/7 communication tool that almost acts like a salesman when your real salesmen are not around. You got it now, it’s your packaging!

Packaging is the “dress-up” of your product that reflects the character and personality of the brand. The hard parts are the choice of symbol, color and composition of text that would do the job when customers look at the package. The “Wow” factor needs to be there for initial trials to occur. Granted that mere attractive packaging without ensuring core quality would backfire, yet the communication value of a well thought-out packaging design is unquestionable. Unfortunately, many times, brand managers would put more time on designing product and advertising plan rather than on conducting extensive research and testing on packaging design. Packaging has tremendous rational and emotional values to confer upon the minds of customers. Please take care of this silent salesman!


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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2 Responses to The Silent Salesman

  1. Mahmud farhan bonny says:

    Nicely written sir. But my question is why the quality of product is not mentioned in your writing. I think is best for attracting customers for the first time as you said for trial. But will not work in future. Ex: efad biscuits have a fantastic package for their products but market response is not so good where nutty biscuit of olipic company is doing well but packaging is average.

    • 1mmarketing says:

      Thank you for your comment, it is mentioned in the second paragraph, please read again… “Granted that mere attractive packaging without ensuring core quality would backfire….”, thanks

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