Digital era gives us a few good things that were otherwise almost impossible in the past. Properly ignited, social media messages can cross boundaries and unite people for a common cause. Dosomething.org is such an endeavor that deserves a classroom discussion in business schools. To date, the site boasts about 3.5 million strong members, mostly young people aged between 13 and 25— involved in promoting, supporting and fundraising for various causes and social changes in the USA and abroad. As the site declares, if you are young and want to engage in social changes, dosomething.org is there for you. Its members are involved in causes like clothes for homeless people, recycling for environmental preservation, scholarship funds for people interested in higher education, etc. The other side— the donor members, provide funds for promoted causes in a “crowd-funding’ model. Crowd funding is a type of crowd sourcing where an individual or group seek funds for an important cause and another individual or group provide funds even though none of these sides has ever seen each other in person.
In an unfair world, can the venture really do something to contribute to social causes? Although not on a scale only possible for national governments and big NGOs, individuals or groups may still pinpoint the priority areas that other agencies might take over as significant causes to work for.