Those who were ever involved in developing and designing an advertising copy, you know the hard work that goes in the background. It is about putting your story in frames that connects to audience’s minds, which ultimately leads towards achieving your communication objective. It becomes harder, when compared to television commercials (tvc), to put your message in a single frame like in the print media. Interestingly enough, there are lessons to learn for marketers to watch how a movie poster is developed and the story that emerges out of it. Many of us would look at the poster and guess how the story would evolve, albeit we expect twisting, turning and suspense in its course.
Particularly true for movies that our middle-class audience would avoid, for others, we find those strange stories with an oblique smile, like Baba keno Chakor :). There are still interesting lessons to learn for advertising students like me. Look at the center of those posters and you will find the main theme. Look at corners that would depict the villain with a knife or gun, pointing towards the mother of the hero. Other corners would depict a dancer, most likely hooked up by the villain to derail the hero and create ups and downs in the hero’s life. Another corner will feature the clown, who would utter tickling dialogues to make audience laugh (despite obvious failures). And there will be some blood at a corner, either on the head of the hero or the villain, depicting actions in the story.
No matter whether you hate this type of movie or not, the poster has already done the hard work of communicating the story. Can your product do the same, perhaps in a different way?