Branding Official Meetings

Corporate life is full of meetings—sales meetings, distributor meetings, agency meetings, and the list goes on. And the big fact is, hardly a few managers are ready to confess that many corporate meetings are dumb and useless! Unless managers know how to conduct a meeting and how to get most out of it, meetings are waste of valuable time.

Thus internal perception of various meetings among its stakeholders is important to measure in order to see whether these meetings are conducted right, or whether there is enabling environment to support the purpose of the meeting. Meetings are mostly aimed at finding a participatory solution to a common problem, sharing ideas for further deliberation or gathering opinion on some urgent issues. Now if meetings are conducted one-way, like telling and selling the pre-determined decisions by managers, then this could be done by a simple email, and not a meeting. People will come, enjoy the show, and know that the decision is coming no matter what they think or feel about it. Some meetings may also fail to achieve its purpose despite having two-way communication simply because overshooting the agenda and time constraint.

It appears that conducting a meeting is not easy. It requires sense of time, focus, priority, empathy and closing skills. It’s like the job of a salesman, really.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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