It is about Plan B

Often we hear about back-up plan IF our original plan fails. Plan B is a good idea, it helps you to reduce deviation from expected results if Plan A fails. Yet, many of us fail to see how Plan B can be avoided. If the failure of original plan can be attributed to uncontrollable external factors (like political turmoil or forex shocks), then the existence of Plan B is justified. However, if Plan B is required because of our own expected faults (weak infrastructure or failure of mission-critical equipment or process), then we are very much prone to have a final luck with Plan B at the end. We have designed ourselves to have a Plan B because we know we ultimately need this. Isn’t this a non-competitive thinking in this age of competition? Aren’t we unnecessarily exposing ourselves to higher risks of non-performance by not working towards capitalizing on strengths and reducing weaknesses?

If this is the reason we need Plan B, then this should have been our Plan A!


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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