Will the “Professional” Version of Facebook Work?

Facebook is currently working on a version of services that will allow professionals to connect themselves like Linkedin or Xing. Yes, interesting. The new services might be named “Facebook at Work” (?). No matter what, this version of Facebook is going to create major changes at least in three fronts.

First, the long standing corporate restriction (although not in all countries) of using facebook at workplace might require review. Since many LinkedIn users already have Facebook accounts, there would be a sudden rise of professional facebook users since it requires little switching time. Being directed at professionals, corporate managers have little logic in restricting the use of this social media at workplace.

Second, because of its long-standing positioning as much of a “light-hearted” social media than those “professional-looking” LinkedIn and others, the professional users might tend to use this more informally than LinkedIn (someone please prove me wrong in the long-run, if otherwise). The use of LinkedIn is quite different in terms of contents shared and kind of comments people make about businesses. It is likely that the “facebook at work” would strike an emotional balance between the two and make business stories more interesting. This would ultimately invite more advertising dollars to facebook.

Third, recruiters would have deeper hands in knowing someone better in case “business emotions” are expressed in “facebook at work”, where such expressions are highly likely to occur. Consequently, it would require the sharing members to be more careful in expressing themselves since it would be no more an informal facebook, rather the professional version of this media.

Now it is a matter of time to see the reaction of LinkedIn. Should they stay the same and attract the serious professional crowd only, or redesign to match the future services of “facebook at work”?


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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