You might be interested to read Part I before reading Part II.
Having drawn a gloomy picture, there are strong reasons why, most likely, Facebook will not die. Here is the second issue that was kept unfinished in the part I of this write-up. While this is true that new users are inclining more towards Twitter than to Facebook, how about the already intertwined existing users? The web-like relationship that we have developed and become dependent on for quite some time cannot be deleted overnight. We also need to remember the fast growing Asian subscribers, particularly from India and Indonesia. Granted, there are complains and problems. But Facebook is not run by static “assumptions” of ceteris peribus (no offense to scholarly researchers, we need assumptions for meaningful research). In fact, dynamism is at the center of business survival. We hope that Facebook knows this problem by now and would probably adapt their strategy to address the burning issues. So, most likely, Facebook will survive if it dynamically adapts its strategy, keeping a view of its customers’ preferences.
Corollary to the above logic of “dynamism”, brands can resurrect in different forms at the end of its current form. It is interesting to see how print newspapers are dying and why the digital editions are soaring. Does the slow death of print-edition mean the death to newspapers? No way.
Similarly, Facebook serves a very important function in human civilization—the function of social communication. Facebook might be a decade old phenomenon, but the documented history of social media is as old as 30,000 years! Archaeologists found caves where people of Ice Age drew pictures of their hunting stories on cave’s walls. Scientists speculate that hunters wanted to communicate their stories of bravery to their peers and next generations through these wall drawings. This is very much similar to when you cook some “biriyani” for the first time in your life and post it to your Facebook “wall”, instead of drawing these things on your apartment’s wall! The need for social communication happens to be the same. Since the need did not die in 30,000 years, there will always be some form of social media in human civilization. May be, if it is not Facebook, it would be something better than that. How about a better Facebook?