Understanding your Mobile Call Plan

Probably you can recall what your mobile package is called (Foorti, Hoichoi, Ekdesh Ek-rate, etc). But when it comes to explaining your rate-plan based on how much it charges on what time and why your plan is better/worse than other plans, I bet you will miserably fail. Very few of us, as far as I know, actually track what package we are subscribed to and whether we are really getting the benefits as claimed, or being fooled by the cellphone companies by these fancy call plans. Many of us are just subscribed to a plan because it works!

So who knows the answer? Sometimes, I feel, most amazing and interesting answers to our day-to-day queries can come from people who are not expected to know the answer. I asked many subscribers about their call plan choices, and I could not find any concrete reasons of their choices. However, one retailer gave me an interesting view. He compared all the posters of all the plans of various companies, and found that the effective rates of calls are almost the same across the board. Does it mean that mobile phone companies are twisting the rate plan in such a way so that all of them appear different in our minds? Watching all these fancy advertising of mobile phone companies about new offers and rate plans, I wonder whether these plans actually make sense to customers or not. Are we complicating the whole process of customers’ choices? Can somebody tell the difference among 09 (nine) packages of Robi and six packages of Banglalink? What do all these mean to customers? Do we really need to make things complicated for them?

At the end, we would also appreciate companies that are making their call plans easier to understand. Two of them would be Grameen Phone and Citycell, whose call plans are much easier to understand and choose. Would others follow this practice of making customers’ choice easier?


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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