Is wrist-watch coming back?

Most of us stopped wearing wrist-watches since we started using mobile phones. Of course, wearing brand wrist-watches by top executives has not ceased, primarily for prestige purpose, and secondarily for watching time. The current tech trend indicates that the wrist-watch would probably come back, yes, but not in a form that we know today.

Okay, talk about “Smart Watch”, another version of an integrated device as we know as Smartphone today. The concept of smart watch is not fresh out of box as of today. A number of smart watch brands like Sony, Cuckoo, Pebble, Motorola are already in the market. However, another renowned brand is taking a technological and branding leap with its smart watch version to “disrupt” the market this time. Guess who this might be!

The new iWatch (opps, now you know who uses “i” before its brand names) is supposed to be an integrated device that can be used to do things that you do with your smartphone. This wearable device would mostly look like a watch, yet performs functions like playing music, checking and sending messages, web-searching, reporting weather, showing fitness indicators etc. It is supposed to perform many computing functions that can currently be done by ipad, that is. We may soon see this iWatch from Apple, storming the market and “disrupting” the competition. However, competitors are not sitting idle. Media reports indicate that Google and Samsung are almost at the brink of launching their own versions of smart-watches.

Let us wait and “watch” the new upcoming fight among Apple, Google and Samsung in this new market of smart watch. Whom you think would come out smarter than competitors?

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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