Google’s Political Power

An internet brand is not about politics, it was surely not Google. But with its gradual rise in an unfettering world of internet, Google is actively striving to gain political power.

Google’s CEO has been reported to be one of the most politically active business leaders in the USA. He has forged relationship with many senators and congressmen by generously donating in their fundraising campaigns. Google has been increasingly getting closer to political lobbyists, increasing hobnobbing with policy making circles. Some industry analysts are raising concerns about Google’s privacy policy and anti-trust issues. Do you smell an influential connection to legislators?

In recent years, Google has been pushing for expediting the legal process of approving public use of its driver-less cars (click here). In Nevada, as a part of political lobbying, Google offered test drive to a member of the assembly. Being impressed with the hands-on test of driver-less cars, she ultimately paved the way to ease legislative hurdles to introduce this car on Nevada roads!

Well, this type of political influence is nothing new for brands. Google is just pretty new in this field. Many CEOs of global brands are actively engaged either in preventing laws to be passed that would go against their interests, or, even better, to influence legislatures to approve legal avenues that would lead to higher profits & growth to those brands. It seems that local SMEs have really not so good luck about sustaining this sort of lobbying power in their cache. Surely, Google would be capitalizing on this soaring political influence in launching its upcoming fiber internet and Google TV products.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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One Response to Google’s Political Power

  1. Shariful Alam says:

    Its may be one strategy……. the fact is doing business somewhere you need to political support….

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