What would happen if Coke’s formula is leaked out? Part I

Coke’s formula is not patented, because patent filing requires that you submit technical data to government agencies. That might result in formula leak-out and loss of competitive advantage in future, no matter how much secrecy government would ensure. Therefore, Coke’s formula is classified as a “trade secret”. Legally speaking, if anybody can copy or find out the formula and duplicate a coke-like product, Coke would NOT be able to do much through a court of law.

Having said that, what would happen if Coke’s formula is leaked out or duplicated? The answer is, nothing would happen! Why? Wait for the next part, please.

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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One Response to What would happen if Coke’s formula is leaked out? Part I

  1. pial says:

    For 125 years, Coke’s secret recipe has remained one of the most heavily guarded trade secrets in the world. Now a group of accidental soda sleuths say they’ve stumbled across a list of its ingredients.
    Producers of the radio program This American Life came across an article on the history of Coca-Cola in an old copy of the Atlanta Journal-Constitution, Coca-Cola’s hometown newspaper. Published on page 2B on February 18, 1979, the article received little attention at the time. But, producers say, that’s because no one realized the photo used to illustrate the story is a hand-written copy of John Pemberton’s original recipe, jotted down by a friend in a leather-bound recipe book of ointments and medicines, and passed down by friends and family for generations.

    Reference: http://broadbandforum.in/etcetera/65889-coca-colas-secret-formula-leaked/

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