Is talking = communicating?

You are talking to me, and at the end, I say “What did you say?” Of course, I was not listening. Why should I listen if I am busy with something else or your topic is not interesting enough? Lot of brands can talk, but can they communicate? Think about yourself. Your parents probably have talked to you about how addictive facebook could be, and counseled you not to check your status often before the exam? They talked, talked and talked. What happened? Could you resist the temptation to check what your friends were talking about the exam next day? You logged in and talked! So, this is for sure that “talking” is not “communicating”. Why so? Because “talking” is about saying something, while “communicating” is about “connecting to your mind”. Talking by parents could not “connect” to your need, but talking in facebook about tomorrow’s exam did “connect” to your mind.

Brands have a lot to learn from here. Are you just talking to your customers or connecting to their minds? Talking with connection is communicating.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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