In a word, chatters are nothing but flying words in social media. People talk about people. People talk about brands, companies, cats, dogs, cars, foods, drinks, places- what not? Did I say people talk about “brands’? Oh yes, they do. How many enthusiastic blogs can you find on digital cameras as plenty as Canon’s? Does it impact Canon’s sales and market share? Surely it does. How many “likes” would you expect on Coca Cola’s fan-page on Facebook? Guess!
Well, all I know is that Barack Obama’s facebook campaign-page got 26 million likes! Does it matter in their market share? Does it matter what Barack Obama is tweeting on his twitter account? If the answer is still not clear, just remember that “chatters matter”, and it matters a lot for every brand.