Does chatter matter?

In a word, chatters are nothing but flying words in social media. People talk about people. People talk about brands, companies, cats, dogs, cars, foods, drinks, places- what not? Did I say people talk about “brands’? Oh yes, they do. How many enthusiastic blogs can you find on digital cameras as plenty as Canon’s? Does it impact Canon’s sales and market share? Surely it does. How many “likes” would you expect on Coca Cola’s fan-page on Facebook? Guess!

Well, all I know is that Barack Obama’s facebook campaign-page got 26 million likes! Does it matter in their market share? Does it matter what Barack Obama is tweeting on his twitter account? If the answer is still not clear, just remember that “chatters matter”, and it matters a lot for every brand.

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Branding and Communication and tagged , , , , , , . Bookmark the permalink.

One Response to Does chatter matter?

  1. pial says:

    yes,absolutely correct.brand makeover.persnal branding has strong influnce on promoting products.i dont know my concept is clear or not.

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