Collateral damage of 3Cs

You might be interested to refresh your memory on 3C by clicking here.

Let us get back to 3C: click, connect and convenience. Alright, why 3Cs are important today? Because we are time strapped today more than we were yesterday. We need information that is relevant, and we want it to be fast, accurate, and convenient. That is ultimately making us concentrate more on our own interests than on those of others we could care for. We can achieve more in shorter time, and then the rest of the time is spent on achieving even more! Thus, we should not mind even if this process is making us more selfish today than we were yesterday.

As a consequence of this “convenience” culture, the evolution of a new breed of language is noteworthy. While it would be great to train our eyes to correct misspelling in a sentence, we have rather willingly encouraged that misspelling culture in SMS and chats since this is even more convenient to allow to do so. The culture of being careless(?) while sipping in a glass of soda (no nutrition), while fulfilling the need to do whatever I want, is how we can visualize the scenario. Never worry of forgetting the correct spelling because pressing F7 on keyboard will take care of it.

Gradually, we are getting into this “convenience” culture in this digital age so much that, sometimes it seems quiet contrary to understand who is exploiting whom. For example, the overwhelming use of these applications forces me to think whether we are using those applications, or those corporations are using us through applications! No wonder Facebook is fetching over US$ 3.5 billions of its revenue from advertising, primarily targeted to its users by various corporations. No wonder why Pinterest has been the latest sensation in the web. Corporations have been successful in captivating human mind in this convenience culture, which I term as a new digital slavery. Slavery was physical in the past, which is illegal and inhuman today. Well, there could be a new slavery today in the form of captivating your soul, which is more precious than your physical captivation! Through this process, I can make profit from you more than when you were a physical slave.

Business convenience of this digital age is huge, yet the collateral damage is even greater. Think about it.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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