What is the difference between desktop, laptop, and a tablet pc? What is the difference between Wall Mart and Galleria? What is the difference between poor service vs. excellent service? What is the difference between Agora and New Market Fish bazaar? Okay, no more, four questions are already in a queue.
Many of us would see the difference from our most commonly used perspectives. For example, we tend to define differences between different versions of computers based on functionality or portability of each of them. How can we redefine these differences to understand consumer behavior better and tailor brands to consumer needs? One way could be to get down to the “root” of these differences by compelling yourself to put it in a single word. The magic single word for the first question could be “convenience”. Convenience plays a dominant role in our choice of computer versions. Therefore, the next version of computer will make a “real difference” if it provides superior “convenience” than its previous version.
The magic word for the second question could be “affordability” or “style”. The magic word for the third question could be “attitude”. The magic word for the fourth question could be “convenience”.
Here comes the last question. What is the difference between asking a question and not asking a question despite having curiosity? In a competitive world, lack of interest to learn is more harmful than not knowing something at all. It turns out that, you can make a difference in yourself by having willingness to learn. Not all questions have immediate answers, but that is where the difference starts.