Cut your coat according to your dreams

Sorry, it used to be “cut your coat according to your means”. That means, you align your objective in line of your resources. In other words, if you have plenty of resources, then think big. If you are scant in resources, design an objective that would match resources. For businesses maintaining status quo, or just reaping cash through an established market with brand loyalty, you might follow this advice well. But this cannot be the approach for innovative companies. The history tells something otherwise.

Thus, for others aspiring to be innovative and cherishing big dreams, you rather do the opposite. Do not compromise with your objective, rather be creative in managing resources so that the new resource base can be developed over time to realize your ultimate dream. Steve Jobs, Richard Branson, Ted Turner and names go on, did not compromise with their dreams. Rather they kept their dreams alive and creatively managed resources to achieve that ultimate goal. Which approach to objective and strategy setting would you follow?


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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2 Responses to Cut your coat according to your dreams

  1. Tanzila says:

    Very motivating! Yes, we should think this way. Now in this huge competition, “cutting our coat according to our MEANS”- this strategy can give us only a limited ‘gain’ or ‘earning’; and also for the short run. But if it is ‘according to our DREAMS’, we can hope to achieve something new,innovative and more appealing! Thus, we can dare to sustain in this competitive world. We should think outside the box, along with our opportunity,creativity, and innovative ideas; that will lead us to our dreams!

  2. rahat24*7 says:

    really aspiring , but managing and attracting the resources are the next challenge.

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