The bliss of ignorance, and better blessing

In this age of restless world full of unethical business practices, you would rather be happy and calm if you just knew less about it. You are happy with baby foods, orange juices, vegetables oils, bio-fuels, tomato sauce, face whitening creams, etc. because you are not aware of the dark sides of these products (or the companies did not want you to know about these). Years down the road, some research would show that the baby food contains harmful preservatives; orange juices have high fructose corn syrup that is not healthy as a sweetener at all; vegetable oils are made from genetically modified soybeans containing gene from bacteria to prevent herbicide actions; bio-fuels emit more carbon in its life-cycle than fossil fuels; tomatoes contain fish genes to make it survive low temperature; and your face whitening cream contains cancer causing agents! As long as you do not know all these, you are blessed enough to be happy for the moment.

But is this ignorance really a blessing, or it gives a temporary feeling of happiness, leading to greater harms in future? Apart from product categories that we mentioned, the same thing happens in every instance in our personal and professional life. The less you know around you, less things you have to be worried about. However, is it possible to know everything that matters? How far can you probe to know something that is important?

It seems that, neither we need answers to all the questions, nor do we need to know everything in details. But being selective to find answers by placing priorities on your agenda is very important. It turns out that, one’s ability to ask the right set of questions is a “better blessing” than enjoying the “bliss of ignorance”. Sometimes, questions are more important than answers.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Marketing Practices, Personal Branding and tagged , , . Bookmark the permalink.

One Response to The bliss of ignorance, and better blessing

  1. rahat24*7 says:

    for the sake of these temporary happiness….we r making da path of future devastation.This bliss of ignorance may cost severe damage to our generation..the only way I see is to change our individual mindset nd create awareness…

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