In this age of competition to attract sign-ups, logging in, and keeping visitors longer on websites, almost all dotcoms are using this “visual trick”. Go to yahoo mail and find the sign-in area. Go to gmail now and find where you have to put your login name and password. Go to Facebook and see where you have to put your login information. Go to any other website that requires login and password, and be amazed at the ease you can do so.
Then you get in, get updates, read emails, answer emails, give your status, download a few things, and keep thinking what to do next. In this whole process of online engagement, have you ever visually noticed the “sign out” button anywhere in the website? No way. You cannot, because sign-out button, almost in every case, is kept visually hidden. You need one extra step to find it and click out.
Does it really help to keep visitors surfing longer? We need to think on that. Since visuals always have one sort of appeal or another, hiding sign-out button might elongate our surfing time. I think it does not happen consciously, rather more on an unconscious line of thinking. What do you think?