What is so special about Bhutan?

Bhutan, a country located at south-west of China, has a unique and commendable practice that you will find nowhere else in the world. One of the erstwhile kings thought that, while it was alright to strive towards economic progress, he must also know that people were actually becoming “happier” because of this progress. He talked about GNH (Gross National Happiness) besides measuring GNP (Gross National Product). I bet he was one of the visionaries who felt out of his wisdom that increasing wealth does not always result in proportionate increase in “happiness”. The whole idea is quite interesting.

In his book “Stumbling on Happiness”, the Harvard psychology professor recently condensed 15 years of thinking on the evasive concept of happiness. He concluded that beyond a certain point, money has very little to do with happiness. “Money does make a difference when it moves you from abject poverty into the middle class, but it stops making a large difference at about that point. In terms of happiness, the difference between making $5,000 a year and $50,000 a year is dramatic, but the difference between making $100,000 and $100 million is negligible, almost nonexistent.”

Can we say that, this micro level happiness would also be applicable to a nation’s happiness? This is something that all countries should think about. (click here for a video on Gross National Happiness)


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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