Yes, CSR has been an established “business model”. Remember what we mean by a business model? It refers to a broad outline of “how we make money”. Here you go! A corporate body is undertaking its “social responsibility” to make more money, more competitively, and in a more acceptable way to the society. Hey, I am a good citizen, and I am doing legitimate business to make a living, so buy my products. Is it just a make-over of the same profit-making monster or embrace of sainthood by an erstwhile buffoon?
It will be clear if you look at the impressive CSR activities of the world’s two leading consumer product companies, vis-à-vis the results of recent investigation by the European Commission. The authenticity of their CSR activities is necessarily in question. Read this, or this. Or, watch this video.
Let us face the new challenge of CSR. Prove that you mean it, and your CSR is “authentic” – emanating from your heart and soul. Unfortunately, it is not an easy job. Particularly, when you will be setting aside undisclosed amount of fund for paying fines to government, the same fund that has been generated from profit by selling stuff to us, consumers!