Don’t loose focus when you are racing

In this fast paced world, all of us are probably in some sort of rat race. Students trying to raise their grades, executives expecting yearly pay review, CEOs trying to come up with better strategies to beat the competition – all are creating pressure to work faster, harder, smarter!

In this age of personal branding and consequential rat-race, we often forget about balancing work and family. Work is demanding more and more of your time, and to carve out a bigger pie from your 24-hour-clock, your family gets smaller and smaller shares as time goes on. These days, your professional rewards, degrees, accolades, new iphone apps, certificates etc. might make you more proud than having a quality time with your family. It could be with your parents, your siblings, or your spouse. While I am not saying that having those things as I mentioned are really bad, I would rather mean that we should not loose our focus on family/social relationship when we are in this race.

I would like to quote a famous ‘30 Second Speech’ that was (supposedly) made by the former CEO of Coca Cola, Bryan Dyson. I think many of you might have read this before. Let us share this again: “Imagine life as a game in which you are juggling some five balls in the air. You name them: Work, Family, Health, Friends and Spirit. You will soon realize that “work” is a rubber ball. If you drop it, it will bounce back. But the other four balls – Family, Health, Friends and Spirit – are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it.” Thanks.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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