Not all brands always have good times in its life-cycle. Top brands in every category can recall moments of storm in its life. What to do when brands pass a stormy period in their life? This is virtually the same question faced by the captain of a sinking ship. You have the following options: give up and watch everything sinking, blame people around you for this trouble, keep screaming and crying for help, brainstorm to find a solution by working together.
The first solution is the easiest: do nothing and let it sink, but the cost is enormous. The second solution will make people enemies to each other just before their death. What an achievement before you die! The third solution is little better because there is a minuscule chance that someone will hear your cry and help you by buying the ownership of your brand (with the hope that the buying firm will be able to salvage it). However, most likely, the captain and sailors sink altogether while their tears and water beneath the boat merge together at the end. Perhaps the last solution is more practical than other ones. Stop blaming people, stop whining, sit together and find a solution while working in teams. Brainstorming should be the rule when brands are in a storm.