the easier, the harder!

This might sound strange as it is! In many cases, things become easier for us just to make something else harder. Here are some examples:

The easier it is to cut prices down, the harder it gets to go for long-run branding
The easier it gets to display online ads, the harder it gets to draw attention
The easier it is to have online friendship, the harder it gets to attain trust
The easier it gets to have fast foods, the harder it gets to have proper nutrition
The easier it gets to earn degrees, the harder it gets to recruit right employees
The easier it is to hire an agency, the harder it gets to deliver a credible campaign
The easier it gets to design a webpage, the harder it gets to cut through the clutter
The easier it gets to dump a relationship, the harder it becomes to be less selfish
The easier it is to design a product, the harder it becomes to find a strong brand

Alright, I have put nine examples already. Please add one (or more) out of your own thoughts, and complete this thread!

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About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Branding and Communication and tagged , . Bookmark the permalink.

2 Responses to the easier, the harder!

  1. Rashed Choudhury says:

    its easier to identify the right customer for you product …….but its harder to convince the customer that this product will best satisfy him……..

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