What is a Brand?

This question has intrigued many thinkers until today. Here, I tried to give you a witty definition. Read the following:

Who is a marketer? Somebody who keeps talking and feels that everybody would listen.
What is a product? A product is something that keeps talking and nobody listens.
Who is a brand builder? Somebody who keeps talking while others naturally feel that it is worth to listen.
What is a brand? A brand is something to which people are eager to listen even when it is not talking.

Now think whether you are marketing a product or building a brand.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Hard Core Branding and tagged , . Bookmark the permalink.

2 Responses to What is a Brand?

  1. aaron nabi says:

    catchy explanation…. others will naturally feel that it is worth to listen. 🙂

  2. Tanzila Habib says:

    Yes. A product may be anything, even it might be worthless. But a brand is something that really matters to everybody and is perfectly valued.

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