branding starts with loving yourself

I was walking by the head office of a world renowned vehicle manufacturer, and a shocking scene caught my eyes. The day was over and executives were leaving their office for home. Cars were being driven towards exit points, drivers gracefully opened their doors, and it seemed like mid/top level executives were done for the day.  Here comes the shocking part. None of those cars was made by the company they work for! All of those cars were made by their Japanese competitors! What message were they delivering to the rest of the world?

We often forget that, we cannot make others love our brand unless we have reasons to love our own brand. I believe many of you have seen a number of telecom employees who use their competitor’s sim card because they think their competitor’s offer suits their need best. Consumers are rational human being, and you cannot force them to love your brand unless consumers have enough reasons to do that. A current advertisement by a coconut oil manufacturer highlights the fact that, the generic producer himself depends on a specific brand that belongs to his competitor. What a strong message! The bottom line: work on your brand in such a way so that you would naturally think that your brand is your first choice. Others will rationally think in the same way.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
This entry was posted in Branding and Communication, Hard Core Branding, Internal Branding and tagged , . Bookmark the permalink.

One Response to branding starts with loving yourself

  1. Khaled says:

    Very true Sir, I have experienced the very same while I was in the Telco giant. Your insights are perfect.

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