Time for an oil change

Alright, your car has run enough. It’s making noise, not speeding up real quick, and feeling monotonous in its own mind. Probably oil change with right type of lubricant will invigorate your car.

What about your organization? It has run enough under the same routine for a long time, everybody is trained to have a specific line of thinking as propagated by the top management, and you feel perfectly alright with your status quo so much that you feel threatened with any new idea proposed by your undergraduate intern! Before you understand, you are gradually turning your worth equivalent to your office decoration. It’s time to give a break to your office routine, of course not personally, but throughout the organization that is formally nodded by the top management. Devise a family day, a creative picnic, a brainstorming competition on a new project, or a creative office party that invigorates the organization like an oil change. Probably the engine will yield better mileage in the long run.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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One Response to Time for an oil change

  1. Abu Naim Tausif says:

    I think marketers can use oil change in their promotional activities with new things in a different way but the same product line………. and people feel crazy about it….. specially i feel crazy when i see non commercial advertisement in you tube………sending some of them (http://www.youtube.com/watch?v=5aDCrYUKIMo, http://www.youtube.com/watch?v=TnXArm-NViI)

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