Next shopping list

Shopping list is one of the ordinary things in our lives to keep us on track. A little tool of perfection, lest we forget what we went to the market for.

Do we have a shopping list for “knowledge” as well? This is about what we might have heard, yet we need to know more in order to excel in what we are doing. Knowing everything is neither our objective, nor is this possible in our lifetime. What is important here, is to have a list of “Don’t Knows”! A list that says what crossed our mind, yet we do not know much about it. “Wisdom is knowing how little we know” (Socrates). How do we know that “we know little” unless we have a list that says what we need to know?

Today, I will start making that list, and gradually work on each topic every week. Right now, “ambush marketing” could be on top of my shopping list for knowledge. Feel free to share your shopping list through the “comment” button, if you want.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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2 Responses to Next shopping list

  1. Integrated marketing strategy and its nature.

  2. Well said regarding the shopping list for knowledge. Shouldn’t ambush marketing be a part of one of the guerrilla marketing strategies?

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