“Micro Motivation”, the power of small rewards

If you are on a tight budget to motivate your employees, then read on.

Probably you have noticed by now that raising salaries does not keep a permanent mark on your employees’ performance and motivation. Price spiral in the market, along with upgrade of lifestyle will soon outdate his/her excitement in a year or so. Here comes the time for micro-motivation. Smart companies are already doing this, it is your time to catch up. The idea is simple. Probably it came from the idea of gifts exchanged between a loving couple! Talk about invigorating power of a piece of flower, or a nice smelling handkerchief. Oh, let us not get there. When it comes to organization, find small achievements (could be weekly/monthly) and recognize it. It could be the highest number of complains handled in the week, or the most punctual employee(s) of the month. Design an “inexpensive” reward, for example, a recognition certificate, or a standard frame-sized photograph to be displayed at the entrance, or a gift box. Publicize these rewards internally and recognize people through these rewards. These apparently inexpensive rewards will become extremely “valuable” to employees since it would increase their intrinsic willingness to cooperate, raise their social acceptance, and inoculate with esteem in their families. Two words of caution: first, you must follow a uniform policy for these rewards, and second, everybody must clearly know how an individual has been evaluated and selected for this reward. Otherwise, it will create more problems than solutions! If you are not certain that you can ensure these, then practice it when you are ready. Preventing de-motivation is better than not being able to motivate people.


About 1mmarketing

Working as Associate Professor, School of Business, United International University, Bangladesh; a North-American graduate, with doctoral studies from UUM, Malaysia; cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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