How do you see a difference?

What is the difference between desktop, laptop, and a tablet pc? What is the difference between Wall Mart and Galleria? What is the difference between poor service vs. excellent service? What is the difference between Agora and New Market Fish bazaar? Okay, no more, four questions are already in a queue.

Many of us would see the difference from our most commonly used perspectives. For example, we tend to define differences between different versions of computers based on functionality or portability of each of them. How can we redefine these differences to understand consumer behavior better and tailor brands to consumer needs? One way could be to get down to the “root” of these differences by compelling yourself to put it in a single word. The magic single word for the first question could be “convenience”. Convenience plays a dominant role in our choice of computer versions. Therefore, the next version of computer will make a “real difference” if it provides superior “convenience” than its previous version.

The magic word for the second question could be “affordability” or “style”. The magic word for the third question could be “attitude”. The magic word for the fourth question could be “convenience”.

Here comes the last question. What is the difference between asking a question and not asking a question despite having curiosity? In a competitive world, lack of interest to learn is more harmful than not knowing something at all. It turns out that, you can make a difference in yourself by having willingness to learn. Not all questions have immediate answers, but that is where the difference starts.

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About 1mmarketing

Working as Assistant Professor, School of Business, United International University, Bangladesh; a North-American graduate, cherishing a wide-view of the world, with multiple interests in culture, people, traveling, and specifically marketing science. I have a colorful and diversified background with a blend of corporate experience, research, consulting, training, public speaking and teaching. I love to write about marketing issues that affect our lives, and talk about its direction that would promote the greatest human welfare.
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2 Responses to How do you see a difference?

  1. Najmun says:

    How it fits into a multivariate matrix attempting to establsih causal relationships of a product in its lifecycle (entry, impact and sustainability), matters little.

    When you think closely, the process for customer outreach and customer segmentation is made more refined and extended further by attaching corelationships between these elements of affordability, style, convenience and attitude (there could be others, too) and elements of profile of the customer or end user (age, income group, marital status, likes, dislikes, etc).

    In assigning creativity in attributes to the end user of the service or product and/or decision maker of the eventual transaction, clarity is brought forth in understanding their profile. Thank you for the constructive angle !

  2. Najmun says:

    It can be likened to a reverse brand, except that this (reverse) branding applies to the consumer or end user and not quite the service provider or product manufacturer.

    How it fits into a multivariate matrix attempting to establsih causal relationships of a product in its lifecycle (entry, impact and sustainability), matters little.

    When you think closely, the process for customer outreach and customer segmentation is refined and extended further by attaching corelationships between these elements of affordability, style, convenience and attitude (there could be others, too) and elements of profile of the customer or end user (age, income group, marital status, likes, dislikes, etc).

    In assigning creativity in attributes to the end user of the service or product and/or decision maker of the eventual transaction, clarity is brought forth in understanding their profile. Thank you for this constructive angle!

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